Have you ever noticed those little things that happen on your daily life that aren’t the same as the life of another person on another culture? Let’s have an example:
“Dirty clothes – Laundry Machine – Clean Clothes”
Our culture understand the process above like this: We’ve some dirty clothes, we put it on the laundry machine and the result is clean clothes.
But what about other cultures? Maybe they understand this: You’ve clean clothes, you put it on a laundry machine and the result is dirty clothes. ( They’re going to be like WTF? I’m not going to buy that thing called “laundry machine” )
Having said that, we can’t make a good platform if we’re not thinking globally. Let’s have an example using Facebook:
This is what we see when we enter to Facebook’s site and in the right hand, what other cultures see.
What’s the big deal? The way we read is different. So that, facebook said:
“Ok, we’ve to try that people from around the globe understand the same thing on our platform”
We can see this “cultural thing” on other websites, let’s try twitter.
As you can see on the picture above, there’s a reason why people (like me) don’t read some tweets. It’s based on how we read.
1- We see the profile picture and identify the person.
2 – You check the name of the person (just in case it’s a RT)
3 – You see the tweet.
The problem is when the person haven’t a professional/nice profile picture or has the default twitter egg. The profile picture is something important for so many reasons, one of those reason, a presentation card.
In conclusion, developing a platform or a software, it’s not a piece of cake, there’re so many things that should be taken in consideration for designing a good one. We always have to remember one thing, think globally but act locally.
